About

Built by someone
who runs ads
for their own brands.

Louvr Performance was built to solve a real problem — too much data, not enough clarity on what to actually do with it. Every recommendation the platform makes is based on how we manage Meta Ads for VALO Gallery. If it wouldn't work on our own budget, it's not in the product.

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The interface
louvrlabs.com/dashboard
Creative Library — Week of 26 May
Last sync: 26 May 09:00 · 6 active creatives · 1 Meta Ads account
Weekly Spend
€247
Last 7 days
Avg. ROAS
3.4×
Target: 3× ✓
Best Creative
4.2×
Spa-Francorchamps
At Risk
3
Pause or refresh
All
Scale
Hold
Pause
#1
Scale
Spa-Francorchamps — Lifestyle Interior
Lifestyle image converts 2× better than studio. Frequency 1.8 — healthy. ROAS above target 3 weeks.
4.2×
ROAS
#2
Hold
Suzuka Circuit — Lifestyle Dark
Dark interior resonates with US male 25–35. Week 2 — trending positively.
3.6×
ROAS
#5
Pause
Miami Circuit — Retargeting
CPM €14.2 — 3× account average. Zero conversions in 7 days.
0.9×
ROAS
The story

We got tired of
opening Ads Manager
without a plan.

Louvr Performance started as an internal tool. We were running Meta Ads for VALO Gallery — a print shop selling hand-illustrated F1 posters — and spending too much time each Monday trying to figure out what to change and what to leave alone.

The problem wasn't access to data. Ads Manager has plenty of data. The problem was the gap between data and decision. We had numbers. We didn't have clarity on what those numbers meant we should do.

So we built a system that pulls campaign data automatically, sends it to Claude AI for analysis, and produces a structured report with three concrete actions. Every Monday at 9am, before the week starts.

The system worked well enough that we opened it to other brands. Louvr Performance is that system, productized.

Founded 2026, Paderborn — Germany
Built by Arnau López — Louvr Labs
Data source Meta Ads API (official)
AI model Claude Sonnet by Anthropic
Report cadence Every Monday at 09:00
Used on VALO Gallery · SMASH app
Status Live — accepting new accounts

Three things we care about
more than features.

01
Decisions, not dashboards

There are enough tools that show you data. We built something that tells you what to do with it. Every output from Louvr Performance is designed to be acted on that same Monday morning, not filed and forgotten.

02
Tested on real budgets

Nothing goes into the product unless it works on our own campaigns first. We spend real money on Meta Ads every week. The recommendations are based on what actually moves performance, not marketing theory.

03
Simple enough to use every week

A tool you have to think about how to use is a tool you stop using. Louvr Performance takes under 30 minutes per week. The report arrives automatically. You read it, you act on it, you move on.

Under the hood

Built on tools
that work.

No proprietary algorithms. No black boxes. Louvr Performance connects Meta's official Ads API to Claude AI through a Python backend running on Railway. Every piece of the stack is transparent, production-grade, and built to handle real campaign data reliably every week.

Meta Ads API Official data source
Claude Sonnet by Anthropic Performance analysis & recommendations
Python / Flask Backend API — Railway
Make.com Weekly report automation & scheduling
Gmail Report delivery every Monday 09:00
Stripe Subscription billing — coming soon

Ready to know what
to do on Monday?

Get started — €99/month Setup in 5 min · First report next Monday · Cancel anytime